PORTFOLIO

Rabi Rad

Junior graphic designer

Viola brand business cards Termeh — Tradition Reimagined poster My Teen's World smartwatch mockup
Branding, storytelling, and meaningful visual experiences

A visual designer exploring the intersection of culture, emotion, and communication. My work focuses on creating thoughtful brand identities and visual systems that connect people through meaningful stories and experiences.

Projects
01 — Branding

VIOLA

Identity & Packaging System

Viola is a conceptual tea brand focused on creating moments of calm and sensory pause within everyday life. The brand invites users to step away from routine and experience tea as a quiet, mindful ritual. Inspired by the viola flower, the visual identity and packaging design emphasize simplicity, softness, and emotional engagement.

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Viola shopping bag mockup Viola business card system

02 — Cultural Identity

THERMEH

Cultural Fashion Identity

Termeh is an Iranian fashion brand concept inspired by traditional clothing and textile patterns, reimagined through a modern and expressive approach. The project explores how heritage, ornament, and craftsmanship can evolve into a contemporary brand identity while still preserving their cultural essence. Through pattern, color, and visual storytelling, the brand aims to present Iranian traditional aesthetics to a global audience in a fresh and accessible way.

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Termeh — Tradition Reimagined poster Termeh shopping bag mockup

03 — Social Impact

MY TEEN'S WORLD

Social Impact Identity

MyTeensWorld is a conceptual platform that supports communication between parents and teenagers. The project explores how design and storytelling can encourage open conversations and help families better understand each other.

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My Teen's World smartwatch mockup My Teen's World sticker sheet

04 — Social Impact

WOMAN, LIFE, FREEDOM

Social Impact Poster

Woman, Life, Freedom is an avant-garde poster created as a visual response to the Woman, Life, Freedom movement. The poster uses experimental composition and expressive visual language to communicate protest, resistance, and solidarity.

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Woman, Life, Freedom poster Woman, Life, Freedom street billboard mockup

05 — Concept

CON-FIGHT

Conceptual Poster on Confinement

Con-Fight is a visual exploration of emotional distance in the age of digital connection. Designed to promote an Instagram live discussion about loneliness, authenticity, and the challenge of forming meaningful relationships in online spaces.

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Con-Fight poster Con-Fight framed poster mockup

06 — Film Poster

PIANIST

Film Poster Design

The Pianist film poster is a conceptual collage-based design inspired by Dadaist visual principles. The project explores collage as an expressive and experimental method, reflecting the fragmented, emotional, and intense atmosphere of the film.

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Pianist collage poster Pianist posters on a street wall

Designing brand identities that connect through culture, emotion, and storytelling.

About
Portrait of Rabi Rad

I’m a visual designer focused on branding, storytelling, and concept-driven design. My work explores identity through emotion and culture, creating meaningful and engaging visual experiences.