PORTFOLIO

Rabi Rad

Junior graphic designer

Viola brand business cards Termeh — Tradition Reimagined poster My Teen's World smartwatch mockup
Branding, storytelling, and meaningful visual experiences

A visual designer exploring the intersection of culture, emotion, and communication. My work focuses on creating thoughtful brand identities and visual systems that connect people through meaningful stories and experiences.

Projects

VIOLA

Identity & Packaging System

Viola is a conceptual tea brand focused on creating moments of calm and sensory pause within everyday life. The brand invites users to step away from routine and experience tea as a quiet, mindful ritual. Inspired by the viola flower, the visual identity and packaging design emphasize simplicity, softness, and emotional engagement.

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Viola shopping bag mockup Viola business card system

THERMEH

Cultural Fashion Identity

Termeh is an Iranian fashion brand concept inspired by traditional clothing and textile patterns, reimagined through a modern and expressive approach. The project explores how heritage, ornament, and craftsmanship can evolve into a contemporary brand identity while still preserving their cultural essence. Through pattern, color, and visual storytelling, the brand aims to present Iranian traditional aesthetics to a global audience in a fresh and accessible way.

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Termeh — Tradition Reimagined poster Termeh shopping bag mockup

MY TEEN'S WORLD

Social Impact Identity

MyTeensWorld is a conceptual platform that supports communication between parents and teenagers. The project explores how design and storytelling can encourage open conversations and help families better understand each other.

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My Teen's World smartwatch mockup My Teen's World sticker sheet

Designing brand identities that connect through culture, emotion, and storytelling.

About
Portrait of Rabi Rad

I’m a visual designer focused on branding, storytelling, and concept-driven design. My work explores identity through emotion and culture, creating meaningful and engaging visual experiences.